A Comprehensive Guide to Bibliometric Analysis for Advancing Research in Digital Business

Bibliometric analysis is a quantitative research method employed to measure and assess the impact, structure, and trends within academic publications.It aims to uncover patterns, connections, and research gaps either within a specific field or across interdisciplinary domains.This study utilizes bibliometric methods to investigate research gaps within the digital business domain, focusing on qualitative insights identified in existing literature.A systematic literature review (SLR) approach is adopted to ensure a rigorous synthesis of relevant studies.The analysis follows three key phases: data collection, bibliometric evaluation, and data visualization.Through these phases, trends, thematic gaps, and areas for future exploration are identified, offering a clearer understanding of the evolution and direction of digital business research.The insights derived are intended to inform sustainable business practices, with implications for environmentally conscious business models, value-driven marketing strategies, and the integration of sustainable operations.Moreover, the findings highlight potential avenues for enhanced technological innovation and interdisciplinary collaboration in digital business.This study provides a robust framework for scholars seeking to explore uncharted areas within digital business and offers actionable guidance on key research themes requiring further investigation.The use of bibliometric tools ensures comprehensive coverage of existing literature and fosters the development of a coherent research agenda aligned with emerging trends in the field.