Innovation in higher education universities (entrepreneurship education), start-ups and MSMEs: a state-of-the-art technology-based mentorship centre for business scalability

This paper proposes a systematic technology-based mentoring design through a technology-based 'business mentorship centre' system to scale up the businesses of MSMEs in collaboration with higher education institutions (HEIs), entrepreneurship education, and mentors with startups and MSMEs. The objective is to propose a business mentoring model for professional efficiency and scalability, integrating the key partners connecting HEIs, MSMEs, startups, and mentors. The research uses a methodical literature review and the agile SALSA framework, concentrating on concepts like 'mentorship', 'entrepreneurship', 'higher education', 'MSMEs', 'business growth', and 'start-ups' to create a multidisciplinary foundation. The analysis shows how effective technology is for mentoring in terms of increased adaptability, accessibility, and collaborative outcomes. The approach acts as a focal point, enabling measurable objectives for all stakeholders and utilising the interconnectedness of HEIs, entrepreneurship, mentoring, MSMEs, and startups. The strategy includes incorporating 'mentoring hubs' for aspiring student entrepreneurs and MSMEs into higher education, supporting overall business expansion and management effectiveness. This cutting-edge mentorship framework enhances knowledge of collaborative mentoring, partner responsibilities, and scalability while encouraging the growth of entrepreneurship through creative and valuable ideas.