Hospitality development strategy: regional context

Having a strategy for the development of the hospitality sector for any region will not only contribute to the establishment of a structured dialogue between the authorities and business in the service sector, but will also ensure the effective use of resource potential, the creation of new jobs, an increase in revenues for budgets of all levels, stable development and realization of export potential region European integration processes and economic problems caused by Russiaʼs aggression actualize this issue, parti­cularly in the context of determining its impact on the social and economic development of the region and the country in general. Within the framework of the research, the hypothesis was put forward that the development of the hotel-restaurant and tourism business in the region depends on the priorities of strategic develop­ment and the formation of the regional strategy for the development of the hospitality sector. The research was carried out on the basis of the stu­dy of foreign experience, diagnostics of the activities of hospitality enterprises of the Cher­nivtsi region, surveys of entrepreneurs in the field of hospitality, the use of comparison and modeling methods. According to the results of the survey, additional criteria to the basic guidelines defined by the Law of Ukraine "On the Basics of State Regional Policy" were revealed, which must be taken into account when forming the regional strategy for the develop­ment of the hospitality sector for a specific region. A structural model of the formation of the regional strategy for the development in Cher­nivtsi region has been developed. Based on the research of relevant European experience, it was established that the formation of regional strategy for the development should be aimed at creating conditions for the full realization of the regionʼs tourism potential, building infrastruc­ture in accordance with international standards and creating new competitive advantages. The results of the research confirm the relevance of the formation of the hospitality development strategy, especially in those regions where there is adequate resource provision and development prospects. In practice, the results of the research can be used by local authorities, public organi­zations and businesses. Due to the fact that the regional strategy for the development of the hospitality sector has a three-part character, combining state, regional and interregional (cross-border) policies, the issue of determining its impact on the social and economic develop­ment of the region and the country in general requires further research