VISUAL DYNAMICS IN DIGITAL CATALOGUES: A COMPREHENSIVE ANALYSIS OF CINEMAGRAPH INTEGRATION THROUGH EYE-TRACKING TECHNOLOGY

This paper investigates the transformative influence of cinemagraphs, a captivating hybrid of static images and subtle motion, on the overall quality and user experience of digital catalogues. As e- commerce and online browsing continue to shape consumer behaviour, the need for dynamic and visually appealing content is crucial. We delve into the aesthetic and functional enhancements brought about by cinemagraphs, analyzing their ability to capture attention, convey product features, and elevate the overall engagement levels within digital catalogues. Through a comprehensive analysis of user gaze patterns, fixations, and engagement metrics, we explore how cinemagraphs influence attention distribution, enhance product perception, and contribute to the overall quality of the digital shopping experience. Our findings not only underscore the significance of cinemagraphs but also provide valuable insights into designing visually compelling and user-centric digital catalogues.