TEMPORAL TYPOGRAPHY: THE IMPACT OF ANIMATION SPEED AND INTERPOLATION ON INFORMATION TRANSMISSION EFFICIENCY

This study investigates the influence of kinetic typography on information transmission efficiency within motion graphics. The focus is on the impact of two variables: word count displayed per minute and typography interpolation method. Type in motion plays a crucial role in conveying information and attracting viewers in new media. The speed at which text elements traverse the screen potentially impacts information perception and understanding. Similarly, the chosen interpolation method, determining transitions between states, affects readability, aesthetics, and overall message delivery. To explore this impact, a combined quantitative and qualitative research approach was employed. Young viewers participated in the study to assess comprehension and information retention. Participants viewed motion graphic animations designed to isolate the two factors under investigation. An optimal speed range was identified, enabling comprehension at a pace that maintains viewer engagement while facilitating information retention. Additionally, the study found that the interpolation method significantly affects information transmission. Specific interpolation techniques enhanced readability, while others hindered it.