STOP MOTION AS A TOOL TO PRESENT, PROMOTE AND COMMUNICATE PRODUCT DESIGN

Stop motion is an animation technique, where objects are physically manipulated in small increments between individually photographed frames, creating the illusion of movement, when the series of frames is played in sequence. Both stop motion animation and digital animation can attract and engage a user. Stop motion is known for its handcraft character and offers the feeling that what you watch really exists. It brings prototypes to life and highlights their characteristics, while at the same time, allows the storytelling transfer and offers dynamic visualization. Digital animation provides a versatile and dynamic platform capable of intricate detail and seamless integration with other digital media, making it suitable for a wide range of applications i.e. technical presentations, marketing campaigns. In the present paper, four rooms inspired by the four seasons of the year were created. All rooms include a set of furniture and several products, which are presented both physically and digitally. The main idea is to use the stop motion visual technique as an innovative tool for presenting, promoting and communicating the use of the products within the designed 3D space. In this way, an alternative advertising method is offered and can attract the user’s attention. The implementation consists of using both physical and digital prototyping for presenting the use of the designed products.