CHAMPAGNE PACKAGING DESIGN WITH BRAND AWARENESS AND USER-CENTRIC CRITERIA: A CASE STUDY

A holistic approach to product design is a design mindset that creates desirable products but also fulfills stakeholders' needs and considers production limitations. Design is more than aesthetic results and takes into consideration a great number of topics such as the sustainability of the product by using the best practices in material resources, examining the parameters of the industrial production and the re-usability of the product. Additionally, the strategy of holistic design aims to extend the product's life cycle beyond its initial use, making it self-promoting and attractive to customers, while enhancing the company's brand image to gain a competitive edge. Ultimately, each experience associated with a product, whether it's a tangible item or a service, is deliberately crafted with the user in mind. The proposed paper uses a holistic design approach for luxury secondary metallic champagne packaging, highlights the importance of the correct data gathering and analysis from research, and then translates to parameters and limitations that they will embed into the design decisions delivering the final product. In conclusion, the paper presents various methodologies and cutting-edge tools to generate rendered representations of the product, ensuring effective communication with all relevant stakeholders.