What's left when a language recedes? Belonging and place-making in the linguistic landscape of Hancock, Michigan

Our study examines how meanings related to Finnishness are reflected in the linguistic landscape of Hancock, Michigan, a small town in Michigan’s Upper Peninsula. Centering on Benedict Anderson’s (1983/2003) concept, imagined communities, we investigate how discursive strategies in public spaces index belonging and place-making. The social correlates that underpin this reimagining affect ways of understanding larger sociocultural meanings about identity, place, and language use (Cornips & de Rooij 2015; Blommaert 2013; Bucholtz & Hall 2004; Leeman & Modan 2009). We aim to answer three questions: 1) how is Finnishness discursively indexed in Hancock’s linguistic landscape?; 2) how are meanings represented as recognizable and valued?; and 3) what are the ideological effects of the discursive practices and related meanings? Our analysis demonstrates that both linguistic and metalinguistic practices are abundant in Hancock. The ideological effects of Finnishness in the landscape reinforce values of Finnish identity and language, while simultaneously erasing (Gal & Irvine 2000) languages and identities of other residents, past and present. The collective discursive practices function ideologically to affect belonging and place-making.