A comparison of Heritage vs Homeland Taiwanese Mandarin speaker attitudes towards sajiao

This study investigates the language attitudes and perceptions of Taiwanese Mandarin heritage and homeland listeners towards the use of sajiao, a stylized speech type, in two varieties of Mandarin. A matched guise experiment was conducted via Qualtrics with heritage listeners from the United States (n = 6) and homeland listeners from Taiwan (n = 7). Participants listened to a recording and rated their perceived social constructions of the speakers in terms of their cuteness, pleasantness, femininity, masculinity, and professionalism on a scale from one to seven. In total, participants listened to 130 recordings, 64 target and 66 filler, of 4 different sentences with both sajiao and non-sajiao forms. We find that heritage speakers pattern similarly to homeland speakers, although not to the same extent. This positions heritage speakers in their own category, where they have acquired the social associations with this specialized speech style, but not to the same degree as homeland speakers. This research sheds new light on heritage language socialization and perceptions of language variation, namely regarding two varieties of Mandarin and speech style. Further research is needed to investigate how Beijing Mandarin heritage speakers would perform in this same task.