Comparative Analysis of AR-HUDs Crash Warning Icon Designs: An Eye-Tracking Study Using 360° Panoramic Driving Simulation

Augmented Reality Head-Up Displays (AR-HUDs) enhance driver perception and safety, yet optimal hazard warning design remains unclear. This study examines three AR-HUD crash warning icon types (BD, BR, BW) across various turning scenarios. Using a 360-degree video-based driving simulation with 36 participants, eye-tracking metrics were collected. Results show BW icons, dynamically linked to hazards, significantly improve drivers’ pedestrian risk awareness and visual attention allocation compared to BD and BR systems. BW consistently demonstrated longer gaze duration, higher fixation counts, and shorter time to first fixation across all turns. BD and BR icons were more susceptible to lane changes, potentially diverting attention from hazards. Findings suggest prioritizing dynamic tracking warning icons over fixed-position alternatives to minimize visual competition and distraction, providing crucial insights for AR-HUD optimization in automated vehicles.