Digitalisation and sustainability: their role in corporate social responsibility through innovation

Purpose Despite the evident link between digitalisation and sustainability, many organisations have these two strategies operating on a parallel basis and not in a coordinated manner. Hence the objective of this work, which consists of proposing a model to analyse the connection existing between both strategies within the business environment, additionally relating them to innovation and Corporate Social Responsibility (CSR). Design/methodology/approach With that aim, the results of a survey answered by 98 managers of Spanish enterprises are examined using the PLS software, especially suited for the study of structural equations like the one put forward in this paper. Findings The conclusions drawn suggest that the most innovative firms are indeed the ones that invest to a greater extent in digitalisation and sustainability. It was also possible for us to verify that digitalisation exerts a positive influence on sustainability and that both the latter and digitalisation directly relate to CSR strategies. However, innovation as such does not constitute a requirement for CSR; instead, these Social Responsibility actions will take place when innovations rely on digitalisation and sustainability strategies. Originality/value Until now, most studies have addressed digitalisation and sustainability independently, with contradictory theoretical approaches in the literature about these two topics and a paucity of empirical results about the link between digitalisation and sustainability. The present study clarifies the relationships between sustainability and digitalisation, also relating them to innovation and CSR in the business environment.