Examining the factors affecting sustained use in smart interactive cabinet design: A comparative analysis using SEM and fsQCA

Understanding the factors that contribute to sustained user use is critical to the design and marketing of smart interactive cabinets, which have gained great popularity in recent years. This study investigates the factors that impact users' intentions to continue using smart interactive cabinets and examines how these factors influence product design and marketing strategies. However, existing research has mainly focused on the development and performance evaluation of smart interaction technologies, with less attention paid to users' continued willingness to use smart interaction cabinets and their determinants. To address this gap, 304 valid samples were randomly collected for empirical analysis and hypothesis testing, and a questionnaire survey was administered to 304 young Chinese urban Chinese users born in the 1980s and 1990s. By synthesizing and analyzing the usage patterns and influencing factors among young consumers, the study employs a combination of covariance-based structural equation modeling (CB-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to evaluate the data. The analysis highlights the significance of perceived usefulness, ease of use, and innovation in predicting users' intentions to continue using smart interactive cabinets. This study offers insights into the factors influencing continued use and provides valuable guidance for manufacturers and marketers in designing and marketing smart interactive products to enhance user experience and satisfaction.