Research on the Impact and Path of Digital Trade Driving the Enhancement of Export Competitiveness of Chinese Enterprises

With the rapid development of the global digital economy, digital trade, as a new trade model, has a profound impact on the export competitiveness of Chinese enterprises. Starting from the connotation and characteristics of digital trade, this article analyzes the impact mechanism of digital trade on the export competitiveness of enterprises, explores the path of digital trade promoting the improvement of Chinese enterprises' export competitiveness, and provides theoretical basis for the transformation and upgrading of Chinese enterprises and the development of foreign trade.