The Inheritance and Development of “Intangible Cultural Heritage ” : A Case Study of Zhejiang Taizhou Embroidery

From the needle boneless lanterns in Xianju during the Tang Dynasty to the unearthed artifacts of Huangyan Lingshi Temple in the Northern Song Dynasty, to the carved embroidery of Haimen in the late Qing Dynasty, the history of embroidery in Taizhou has a long and profound history. After several generations of inheritance, development, and historical and cultural accumulation, Taizhou Embroidery has now become one of the artistic treasures of Taizhou culture and even Chinese culture. This paper then is to discuss how to promote Taizhou Embroidery from Zhejiang by using “big data” under the background of the “national trend craze”, and through research on the awareness of Taizhou Embroidery at home and abroad, it reflects the reasons for the necessity of promotion, the challenges faced by promotion, and the corresponding strategies for promotion.