Research on the influence mechanism of college students' mainstream consciousness leadership under the background of mobile Internet

In recent years, the rapid innovation and popularization of mobile communication and new media technologies have brought about profound changes in the mode of social information dissemination. For college students whose ideological values are still in the critical period of development and change, how to enhance their mainstream ideological leadership in the mobile Internet era and guide the ideological and behavioral development of college students with socialist ideology guided by Marxism has become a common focus of attention in society and academia. At present, the research on the mainstream ideological leadership of college students in the academic community mainly focuses on the negative impact of modern communication technologies such as new media on the ideological work of colleges and universities and the corresponding countermeasures, while the theoretical core and internal composition of the mainstream ideological leadership, as well as the deep impact logic, positive and negative impacts and systematic improvement paths of the technological and social changes in the mobile Internet era on the mainstream ideological leadership of college students are still insufficient. Therefore, this study aims to go beyond the research perspective of traditional college ideological education management, deeply explore the basic connotation and force composition of the mainstream ideological leadership, systematically analyze the deep impact logic of the mobile Internet era on the mainstream ideological leadership of college students, sort out its improvement opportunities, and explore the structural dilemmas in it, and propose a systematic path for improving the mainstream ideological leadership of college students.