Opportunities for the use of artificial intelligence in supply chain management

Aim. To evaluate the potential of generative artificial intelligence technology in the context of supply chain management. Objectives. To analyze how artificial intelligence is changing traditional management practices and structures in supply chain management; to identify fundamental shifts brought about by AI, including automation, data-driven decision making, and human empowerment; to examine current statistics on the effectiveness of artificial intelligence in management processes and conclude the potential, promise of this technology in the logistics industry; to provide strategic insight and practical Methods . The research combines qualitative and quantitative methods to provide a deeper understanding of the problems considered. Based on these methods, an array of relevant statistical data and expert opinions in the field of generative artificial intelligence has been studied. Results. In today’s business environment, supply chains face a number of challenges: globalization, market volatility, changing customer expectations, and force majeure (natural disasters, pandemics, or wars). To meet these challenges and strengthen their market position, companies are increasingly turning to new technologies and innovations. These technologies have the potential to revolutionize the approach to supply chain management, increasing transparency, efficiency and responsiveness. All emerging technologies, from artificial intelligence and blockchain to the Internet of Things (IoT) and robotics, potentially offer opportunities to streamline operations, improve decision-making, and enhance supply chain collaboration. Conclusions. In this article, the authors have shown how artificial intelligence is changing traditional governance structures in supply chain management. Current statistical data on the effectiveness of artificial intelligence in management processes are analyzed, and a conclusion is made about the potential and prospects of this technology in the logistics sphere. Strategic understanding is formed and practical recommendations for organizations seeking to implement new tools of generative artificial intelligence are given.