Foreign Approaches to Protecting Business Reputation of Legal Entities

The paper is devoted the problem of protecting the business reputation of legal entities in Russia and in foreign countries. The author elucidates various approaches to the definition and protection of business reputation and the possibility of compensation for moral harm caused to legal entities. The paper provides examples from the legislation and judicial practice of various countries, including Russia, Armenia, Belarus, Kazakhstan, Kyrgyzstan, Brazil and China. The legislation of the EAEU and BRICS member states differs in approaches to protecting the business reputation of legal entities. In some countries, such as Armenia, Belarus and Kazakhstan, legal entities are not granted the right to compensation for moral damage, but they can demand refutation of defamatory information and compensation for damages. In Kyrgyzstan and Brazil, legal entities can claim compensation for moral damage. In China, the reputation of legal entities is protected on an equal basis with individuals, while taking into account public interests.