Influence of Social Media Engagements on the Academic Achievement of Students in Tertiary Institutions

This study investigates the influence of social media engagements on academic achievement among tertiary institution students. The research methodology involved an online survey using Google Forms, distributed randomly through social media and email. The instrument consisted of two sections: basic information of the respondents and questions related to the use of social media in school and their influence on performance. The data collected was analyzed using narrative analysis and a deductive approach to identify themes. The findings suggest that social media has both positive and negative impacts on academic achievements, and that it is important to understand and manage social media use for optimal academic performance. The study was limited to tertiary institution students, and the validity and reliability of the instrument were ensured through pretesting and feedback from undergraduate and graduate students.