Effectiveness Of E-Learning on Micro-Entrepreneurs For English Language Training In Tomok Village

This study investigates the impact of an e-learning-based English language training program on micro-entrepreneurs in Tomok Village, Indonesia. With tourism rapidly expanding in the Asia Pacific region, English proficiency is essential for businesses to interact effectively with foreign tourists. The study employs the ADDIE instructional design model (Analysis, Design, Development, Implementation, Evaluation) to assess the effectiveness of the training program. Data were collected through questionnaires, interviews, and pre- and post-tests involving 30 micro-entrepreneurs. The results indicate significant improvements in participants' English proficiency, as evidenced by increased post-test scores compared to pre-test results. Furthermore, participants expressed a strong preference for the flexibility of e-learning, which allows them to learn while managing their businesses. This research highlights the potential of e-learning to enhance micro-entrepreneurs' communication skills in tourism settings, thereby increasing their economic prospects.

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Publication Details

Journal
Pubmedia Jurnal Pendidikan Bahasa Inggris
Published
2024-10-14
DOI
https://doi.org/10.47134/jpbi.v2i1.946
Primary Topic
SMEs Development and Digital Marketing
Type
article
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article

Effectiveness Of E-Learning on Micro-Entrepreneurs For English Language Training In Tomok Village

Juli Rachmadani Hasibuan, Joys Andrean Mardohar Sitanggang, Shinta Melina Sidabutar, Amelia Agnes Simbolon et al.
Pubmedia Jurnal Pendidikan Bahasa Inggris
SMEs Development and Digital Marketing
article

Effectiveness Of E-Learning on Micro-Entrepreneurs For English Language Training In Tomok Village

Juli Rachmadani Hasibuan, Joys Andrean Mardohar Sitanggang, Shinta Melina Sidabutar, Amelia Agnes Simbolon, Alfira Isya Nabila, Nabila Amanda Sabrina, Anisa Jimina Sinaga
article en

Abstract

This study investigates the impact of an e-learning-based English language training program on micro-entrepreneurs in Tomok Village, Indonesia. With tourism rapidly expanding in the Asia Pacific region, English proficiency is essential for businesses to interact effectively with foreign tourists. The study employs the ADDIE instructional design model (Analysis, Design, Development, Implementation, Evaluation) to assess the effectiveness of the training program. Data were collected through questionnaires, interviews, and pre- and post-tests involving 30 micro-entrepreneurs. The results indicate significant improvements in participants' English proficiency, as evidenced by increased post-test scores compared to pre-test results. Furthermore, participants expressed a strong preference for the flexibility of e-learning, which allows them to learn while managing their businesses. This research highlights the potential of e-learning to enhance micro-entrepreneurs' communication skills in tourism settings, thereby increasing their economic prospects.

Pubmedia Jurnal Pendidikan Bahasa InggrisVol. 2(1)
State University of Medan (ID)
Decent work and economic growth
Openalex Percentile: Top 65%
SMEs Development and Digital Marketing
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