Interactive art: fueling creative development

The aim of the research is to analyse the impact of interactive art projects on the development of creative abilities of future artists and musicians. The research employed testing methods (Torrance Tests of Creative Thinking (TTCT), Creative Skills Assessment, Divergent Thinking Test). The reliability of the methods was tested by using Cronbach’s alpha. The results were tested using standard statistical methods, namely chi-square, mean deviation, t-test. The experimental group (EG) demonstrated statistically significant better idea generation (p = 0.04, d = 0.23) and flexibility (p = 0.02, d = 0.43) compared to the control group (CG). The study found a statistically significant difference between the EG and the CG on some measures of creativity and divergent thinking. The EG demonstrated better idea generation and flexibility compared to the CG. The obtained results confirm the research hypothesis and testify to the positive impact of virtual art projects on the students’ creative development. Studies with larger numbers of participants and better control for extraneous factors are needed to definitively confirm and better understand the reasons for these discrepancies.