Exploring Public Acceptance of Climate Technologies: A Study on Key Influences in South Korea

The accelerating climate crisis is driving a rapid increase in interest in climate technologies aimed at overcoming it. However, even if effective technologies emerge, their impact may be hindered without public acceptance. Therefore, it is necessary to analyze the factors that influence the acceptance of new climate technologies. This exploratory study investigates the key factors influencing public acceptance and the recommendation of climate technologies in South Korea. Utilizing an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model, survey data from 200 participants were analyzed. The study identified that facilitating conditions, innovativeness, social influence, and trust in government are the most significant predictors of public intent to accept or recommend climate technologies. The results highlight the critical role of strategic communication, infrastructure, and public trust in promoting the adoption of climate solutions. Furthermore, qualitative interviews suggest that a shift towards Personally Determined Contributions (PDCs) could empower individuals to become proactive agents in climate action. The study offers valuable insights for policymakers, providing a strategic direction to enhance the public’s engagement with climate technologies and foster a more sustainable future.