Comparison of Multi-Armed Bandit Algorithms in Advertising Recommendation Systems

In today's rapidly evolving online environment, advertising recommendation systems utilize multi-armed bandit algorithms like dynamic collaborative filtering Thompson sampling (DCTS), upper confidence bound based on recommender system (UCB-RS), and dynamic -greedy algorithm (DEG) to optimize ad displays and enhance click-through rates (CTR). These algorithms must adapt to limited information and update strategies based on immediate feedback.This study employs an experimental comparison to assess the performance of the DCTS, UCB-RS, and DEG algorithms using the click-through rate prediction database from Kaggle. Five experimental sets under varied parameter settings were analyzed, employing the Receiver Operating Characteristic (ROC) curve, accuracy, and area under the curve (AUC) metrics.Results show that the DEG algorithm consistently outperforms the others, achieving higher AUC values and demonstrating robust sample identification capabilities. DEG also exhibits superior precision at high recall levels, showcasing its potential in dynamic advertising environments. Its dynamic adjustment strategy effectively balances exploration and exploitation, optimizing ad displays.The findings suggest that DEG's adaptability and stability make it particularly suitable for dynamic ad recommendation scenarios. Future research should focus on optimizing DEG's parameter settings and possibly integrating UCB-RS's exploration mechanisms to enhance performance and develop more effective strategies for advertising recommendation systems.