CREATING A MARKETING STRATEGY FOR THE ANTI-CRISIS MANAGEMENT OF AN ENTERPRISE: TECHNOLOGY, TOOLS, AND MODELS
Authors
- Ольга Буднік (ORCID: https://orcid.org/0000-0002-6611-3310)
- Maryna Yaremova (ORCID: https://orcid.org/0000-0001-5636-3538)
- L. Tarasоvych (ORCID: https://orcid.org/0000-0003-0740-6567)
- M. Ratnikov
Publication Details
- Journal
- Agrosvit
- Published
- 2024-10-17
- DOI
- https://doi.org/10.32702/2306-6792.2024.20.124
- Primary Topic
- Public Relations and Crisis Communication
- Type
- article
- Field-Weighted Citation Impact
- 0.00