Site Selection of Large Shopping Malls in Wanbailin District of Taiyuan City

The construction and site selection of shopping malls are directly related to their commercial operation effectiveness and market competitiveness. Some scholars have conducted extensive research in this field, particularly achieving notable results in terms of influencing factors, methodologies, and technological applications for site selection, yet there are still some deficiencies. Traditional site selection methods primarily rely on qualitative analysis and empirical judgment. However, with technological advancements, Geographic Information System technology has gradually been applied to shopping mall site selection. GIS technology enables the integration of multiple data sources, spatial analysis, and visualization, providing a scientific basis for site selection decisions. This article utilizes ArcGIS software to construct an application model for shopping mall site selection in Wanbailin District. Through spatial analysis, eligible areas are identified, achieving a scientific and visual approach to site selection. By considering the main factors affecting the location of large shopping malls in Wanbailin District and using ArcGIS as the basic platform, an application model is built to find the optimal location for building shopping malls. The results show that introducing GIS into mall location planning improves efficiency and accuracy while providing a reliable basis for scientific location.