Activation Strategies for Entrepreneurial Ecosystems Reflecting the Perceptions of Opportunity-Driven and Necessity-Driven Entrepreneurs: Insights from IPA and Trend Analysis

This study aims to explore activation strategies for the Korean entrepreneurial ecosystem by reflecting the perceptions of both opportunity-driven and necessity-driven entrepreneurs. Using Importance-Performance Analysis (IPA) and trend analysis, we evaluate key components of the entrepreneurial ecosystem and analyze the perception differences between the two types of entrepreneurs. The results indicate significant differences in how opportunity-driven and necessity-driven entrepreneurs perceive the importance and performance of startup support policies, providing valuable policy implications. Specifically, opportunity-driven entrepreneurs highly evaluated the performance of funding and government support programs, whereas necessity-driven entrepreneurs emphasized the importance of social safety nets and tax policies. Based on these perception differences, this study proposes improvement strategies for the entrepreneurial ecosystem, aiming to enhance the survival rate of startups and promote sustainable growth. The findings offer critical policy insights to better support the diverse needs of entrepreneurs.