A Study on the Tea Culture and Industry of Queen Elizabeth II of England - Focused on tea brands

This study identified the tea culture with its industry in the UK and explored the life and activities of Queen Elizabeth II of the British royal family. In addition, the tea manufacturing company that led to the development of the tea industry in the UK were examined by its history and features from the foundation. Through this, the possibility of spreading and developing a tea culture in Korea that combines the tea industry and tea culture is suggested in conclusion. Queen Elizabeth II liked tea in her daily life and inherited the tea culture of her predecessors, and actively participated in marketing with tea manufacturers for the development of the tea industry. There are leading tea makers with British history including TWINGS, FORTNUM & MASON, Harrods, Taylor of Herogate, and Whittard of Chelsea. In addition, AHMAD TEA, PUKKA, TEA PALACE, East India Company, and JENIER TEAS are introduced as the brand new tea makers born in the reign of Queen Elizabeth II. As a result, in order to spread and develop Korean tea culture, it is necessary to seek connection between Korean tea culture and British one through the research on their history and cultural literacy. Furthermore, it is needed to promote the new era of tea culture by creating more developed value that combines tea with its industry and art.

Publication Details

Journal
Association for International Tea Culture
Published
2024-09-30
DOI
https://doi.org/10.21483/qwoaud.65..202409.1
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study on the Tea Culture and Industry of Queen Elizabeth II of England - Focused on tea brands

Association for International Tea Culture
Consumer Perception and Purchasing Behavior
article

A Study on the Tea Culture and Industry of Queen Elizabeth II of England - Focused on tea brands

article en

Abstract

This study identified the tea culture with its industry in the UK and explored the life and activities of Queen Elizabeth II of the British royal family. In addition, the tea manufacturing company that led to the development of the tea industry in the UK were examined by its history and features from the foundation. Through this, the possibility of spreading and developing a tea culture in Korea that combines the tea industry and tea culture is suggested in conclusion. Queen Elizabeth II liked tea in her daily life and inherited the tea culture of her predecessors, and actively participated in marketing with tea manufacturers for the development of the tea industry. There are leading tea makers with British history including TWINGS, FORTNUM & MASON, Harrods, Taylor of Herogate, and Whittard of Chelsea. In addition, AHMAD TEA, PUKKA, TEA PALACE, East India Company, and JENIER TEAS are introduced as the brand new tea makers born in the reign of Queen Elizabeth II. As a result, in order to spread and develop Korean tea culture, it is necessary to seek connection between Korean tea culture and British one through the research on their history and cultural literacy. Furthermore, it is needed to promote the new era of tea culture by creating more developed value that combines tea with its industry and art.

Association for International Tea CultureVol. 65
Openalex Percentile: Top 74%
Consumer Perception and Purchasing Behavior
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