Study on ways to revitalize Gangneung Hanbok

Gangneung was selected for the <Gangneung Hanbok Culture Creative Service Space> project in 2023, laying the foundation for revitalizing Hanbok. This study presents the revitalization plan of Hanbok centered on the <Creative Service Space> by Gangneung-si and Gangneung Cultural Center. It suggests the changes, current status, and future revitalization plan of Gangneung hanbok culture since the 1970s. The survey results show that Gangneung is committed to preserving tradition but needs to be more vital to trends, and hanbok culture is centered on dopo. The revitalization of Gangneung hanbok will be centered on the <Creative Service Space>. To this end, policy-making and administrative measures, expansion of hanbok experience centers and rental stores, establishment of human networks, development of hanbok work clothes, linkage with local cultural events, and support for hanbok education at universities are necessary. In addition, it is necessary to discover and promote killer content, implement related activities, link with traditional organizations, produce and manage Hanbok at the <Creative Service Space>, and operate educational programs, academic events, and exhibitions. This study confirmed the socio-cultural environment for revitalizing Gangneung&quots Hanbok and also found limitations such as a lack of professional workforce, lagging behind trends, policy implementation speed, and budget shortage. Finding and revitalizing Gangneung&quots Hanbok is just the beginning, and it is necessary to discover and utilize items that will promote Gangneung through this. If the suggested revitalization plan is implemented, it is expected that Gangneung&quots hanbok culture will be able to develop in a new way.