SAQRec: Aligning Recommender Systems to User Satisfaction via Questionnaire Feedback

In real-world recommender systems, user engagement and subjective feedback play pivotal roles in shaping the content distribution mechanism of the platform. When platforms reach a certain scale, they often gather valuable questionnaire feedback data from users to evaluate their satisfaction with recommended items. Compared to traditional user feedback such as likes, questionnaires explicitly capture both satisfaction and dissatisfaction and are unaffected by other users' questionnaires, thus better expressing users' true preferences. In this paper, we aim to leverage the questionnaire feedback to align the recommendation model with users' true preferences. However, due to the platform distribution mechanism and divergent user attitudes toward questionnaires, the questionnaire feedback data frequently becomes sparse and exhibits selection biases, resulting in challenges in feature integration and training process. To address these issues, we introduce a novel user Satisfaction Alignment framework that effectively leverages Questionnaire feedback to enhance Recommendation, named SAQRec. SAQRec begins by training an unbiased satisfaction model to impute satisfaction, addressing selection bias and data sparsity. Then, SAQRec aligns features with users' true preferences by disentangling satisfaction and dissatisfaction from click history and categorizing clicked items into multiple satisfaction levels through the imputed satisfactions. Additionally, the imputed satisfactions from the pre-trained unbiased satisfaction model serve as pseudo-labels to align the model's outputs with users' true preferences. Extensive experiments on both public and commercial datasets demonstrate SAQRec's superior integration of questionnaire feedback in recommendation models. Online A/B testing on a short video platform confirms its effectiveness in boosting user watch time and positive-to-negative feedback ratio, enhancing overall performance and user satisfaction.