SOUP: A Unified Shopping Query Suggestion Framework to Optimize Language Model with User Preference

The shopping query suggestion offers personalized queries to users and plays a crucial role in search engines. However, existing shopping query suggestion methods suffer from poor task generalization and limited semantic comprehension problems. This paper presents a comprehensive framework for the shopping query suggestion that effectively addresses the shortcomings of existing approaches. Our proposed framework leverages a generative language model and fine-grained preference alignment to enhance semantic comprehension and improve the quality of generated queries. Our key contributions include the introduction of a personalized prompt set for diverse query suggestion tasks, the integration of interaction behavior time to capture user query interests, and the utilization of reinforcement learning techniques to align user preferences. Experimental results demonstrate enhancements in different scenarios. Our codes are available at https://github.com/1170300319/CIKM2024_SOUP.