TEXT CAN BE FAIR: Mitigating Popularity Bias with PLMs by Learning Relative Preference

Recently, the item textual information has been exploited with pre-trained language models (PLMs) to enrich the representations of tail items. The underlying idea is to align the hot items and tail items in terms of the external semantic knowledge covered by the PLM. However, it is non-trivial to eliminate the popularity bias by exploiting the textual semantics. One major obstacle is that the model supervision still counts on the sparse yet binary user behaviors. In the preliminary investigation, we discover that text-based recommendations also suffer from the popularity bias.