Political leadership and campaign strategies in determining youth behavior towards political participation

The present research aimed to further investigate and understand youth behavior in political participation, specifically examining the factors contributing to Malaysian youth's political engagement. Several factors were identified as influential in this context. The research framework was developed based on scientific papers and publications to describe these factors. A qualitative approach was employed, involving 10 focus group interviews with members from 10 youth associations. The analysis revealed key themes such as leadership and campaign strategies that shape youth perceptions and behaviors in political participation. These findings validate the research propositions regarding the factors influencing Malaysian youth's political involvement. In addition to contributing to the literature on youth political behavior, this paper reinvigorates youth expectations and provides an in-depth understanding of current Malaysian youth political participation.