Generation Z and sustainability
A survey of 652 Generation Z students shows that there is great interest in the topic of sustainability but that there is less willingness to delve deeper into the topic of sustainable companies or sustainable product labels or to get involved in the area of sustainability themselves. Incentives therefore need to be created to increase this willingness. These incentives should cover several levels.
Authors
- Marcel Mock (ORCID: https://orcid.org/0000-0003-3018-2952)
- Prof. Dr. Thomas Obermeier
Institutions
- FOM University of Applied Sciences for Economics and Management (DE)
Publication Details
- Journal
- International Journal of Management and Economics Invention
- Published
- 2024-10-18
- DOI
- https://doi.org/10.47191/ijmei/v10i10.04
- Citations
- 1
- Primary Topic
- Generational Differences and Trends
- Type
- article
- Field-Weighted Citation Impact
- 1.76