A/B Split Test for Social Media Marketing Optimization: Comparing creative components using Facebook Ads Manager
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Authors
- Rami Farhat (ORCID: https://orcid.org/0009-0008-8905-588X)
- Qing Yang (ORCID: https://orcid.org/0000-0001-6621-080X)
Publication Details
- Journal
- International Journal of Internet Manufacturing and Services
- Published
- 2024-10-20
- DOI
- https://doi.org/10.1504/ijims.2026.10067299
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00