CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO SARASWATHI CEMENT POLLACHI

A Study on Customer Relationship Management with reference to Saraswathi Cements -Tiles, Pollachi" aims to examine the effectiveness of customer relationship management (CRM) strategies employed by Saraswathi Cements in the tiles segment within Pollachi.The project focuses on understanding how CRM practices enhance customer satisfaction, foster loyalty, and improve overall business performance in a competitive market.The primary objectives of this study are to assess the current CRM techniques used by Saraswathi Cements, explore customer expectations and experiences, and identify areas for improvement.By analyzing key factors such as personalized customer service, communication efficiency, and post-sales support, the research aims to provide insights into how strong relationships with customers can be cultivated and maintained in the tiles market.Both primary and secondary data will be utilized, with surveys and interviews conducted among customers and employees to gather relevant information.This study will contribute valuable recommendations on optimizing CRM strategies, which can help Saraswathi Cements -Tiles build long-lasting customer relationships and enhance market share in Pollachi.Through this research, Saraswathi Cements will gain a deeper understanding of customer behavior and preferences, enabling them to create more tailored and efficient CRM systems.