A STUDY ON DIGITAL MARKETING STRATEGY OF SMALL AND MEDIUM ENTERPRISES WITH SPECIAL REFERENCE TO ACCENT TECHNO SOFTWAR

This study explores the digital marketing strategies used by Small and Medium Enterprises (SMEs) and their impact on business growth.It examines how SMEs utilize platforms like social media, SEO, and email marketing to enhance visibility and customer engagement.The Tools used in the research are simple percentage analysis, Kruskal Wallis Test, ANOVA and descriptive analysis.While digital marketing offers cost-effective opportunities, SMEs often face challenges like limited budgets and lack of expertise.The study provides insights into overcoming these hurdles and optimizing digital marketing strategies for better business outcomes.The findings include the factors that affect the SMEs to access social media.