Determinants of Crypto Investment Decisions: Ra-tional Behavior or Irrational Behavior?

The current phenomenon is that crypto asset investment is considered high risk, yet the number of crypto asset investors is increasing. This research investigates the determinants of crypto investment decisions: driven by rational or irrational behavior, specifically testing the moderating role of social influence on the determinants of investment decisions. The research combines technological factors (crypto platforms) and psychological factors (herding behavior FOMO (Fear of Missing Out)) with external factors of social influence a moderating variable. This study uses quantitative research methods and primary data from respondents who are crypto asset investors domiciled in Indonesia. The sample consisted of 124 respondents consisting of 95 male respondents and 29 female respondents. Statistical analysis including analysis of the Outer Model, Inner Model and direct effect and Moderated Regression Analysis was carried out using SmartPLS 0.3 software. The results showed that crypto platforms, financial literacy, herding behavior, FoMO had an effect on investment decisions, and social influence was able to moderate the influence of crypto platforms, financial literacy, herding behavior, FoMO on investment decisions. Suggestions given for further research are: develop further research models that can represent the determinants of investment decisions in crypto by using other research variables in predicting their influence on investment decisions such as regret experience, attitude, risk tolerance, etc.