Analysis of the propagation characteristics of short videos in news reporting scenarios based on artificial intelligence algo-rithms

Under the background of the era of intelligent media, with the continuous innovation of media technology and communication technology, a new form of media communication, short video, has emerged, and it has affected people's way of life. Short video news is a new information dissemination method that integrates audio-visual elements such as text, sound, pictures, and videos. It brings users a new visual and auditory experience, and can greatly attract the user's attention of the senses such as visual and auditory in a relatively short period of time, improving the visual communication effect of short video news. The final results of the study show that entertainment and variety shows have a relatively high broadcast volume of 73 million and 57 million, accounting for 40.88% and 31.66%, respectively. The public's preferences are mainly concentrated in the two categories of entertainment and variety shows, you can quickly get users' attention in the form of short videos.