Analysis of Enterprise E-Commerce Marketing Mode Management Based on Intelligent Big Data

With the prosperity and development of the Internet, data has shown an explosive growth trend in economic operation. The era of big data has quietly arrived, and e-commerce enterprises have also entered the golden period of their development. The massive data generated on the Internet platform has become a valuable resource for e-commerce enterprises to compete in the increasingly fierce market environment. This paper mainly studies the marketing management mode of enterprise e-commerce based on Intelligent big data. By analyzing the impact of big data on marketing dynamic ability, this paper puts forward the precision marketing strategy based on big data technology. Using k-means algorithm to analyze the customer category of a company, the analysis results show that a company should focus on women aged 23-28.