A STUDY ON CUSTOMERS SATISFACTION ABOUT DECCAN PUMPS PRIVATE LIMITED

This project work is done to analyze the "Customers Satisfaction about Deccan Pumpsets", Coimbatore.Primary data has been collected through questionnaire and the secondary data from records of the organization.Based on the information, analysis and interpretation were drawn.The questionnaire was consisting of opened and closed-end questions containing 20 questions covering all aspects Of Customer Satisfaction.Convenience sampling has been adopted with a sample of 150 questionnaires.The tools used for the analysis are simple percentage analysis, Ranking method and Chi-square, Likert's analysis.Finally, based on the analysis, finding, suggestions Major suggestions of company shall emphasis on differentiation strategy to bring differentiation to the brand.& The company shall re-work its promotion strategy to establish as a quality, brand.More number of outlets is shall be opened to attract the consumers.and recommendations are provided to Increase the Customer satisfaction level to organization in efficient manner.