Use of Blockchain Technology in the Fashion Industry: Analysis of How Blockchain Technology Can Be Used to Improve Transparency, Traceability, and Sustainability in the Fashion Supply Chain

Aim: The aim of this study was to investigate the use of blockchain technology in the fashion industry and to analyze its potential to improve transparency, traceability, and sustainability in the supply chain. Methodology: The study was based on a self-administered questionnaire, which was completed by 200 participants involved in the fashion industry. Descriptive statistics and correlation techniques were used to analyze the data and to test the main hypotheses of the study. Originality/Value: This study adds to the growing body of research on the use of blockchain technology in the supply chain and provides valuable insights into the potential benefits and challenges of implementing blockchain technology in the fashion industry. The study also highlights the role that blockchain can play in improving transparency, traceability, and sustainability in the supply chain. Findings: The results of the study suggest that the use of blockchain technology can lead to a significant increase in transparency in the fashion industry, as well as a significant improvement in traceability and sustainability. The results provide evidence of the potential of blockchain technology to improve the overall accountability and performance of the fashion industry, and highlight the need for further research and investment in this area.