Factors influencing Consumer Satisfaction in Online Shopping: Insights from Ballia District

This study investigates the factors influencing consumer satisfaction in online shopping in Ballia District, Uttar Pradesh.A survey of 400 respondents was conducted to analyze key determinants of satisfaction, including product quality, payment security, and delivery efficiency.Statistical analyses, including ANOVA and regression, were employed to test the hypotheses.The results highlight that product quality and timely delivery significantly contribute to consumer satisfaction, while concerns over payment security persist, particularly among older consumers.

Publication Details

Journal
International Journal of Progressive Research in Engineering Management and Science
Published
2024-10-19
DOI
https://doi.org/10.58257/ijprems36333
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

Factors influencing Consumer Satisfaction in Online Shopping: Insights from Ballia District

International Journal of Progressive Research in Engineering Management and Science
Technology Adoption and User Behaviour
article

Factors influencing Consumer Satisfaction in Online Shopping: Insights from Ballia District

article en

Abstract

This study investigates the factors influencing consumer satisfaction in online shopping in Ballia District, Uttar Pradesh.A survey of 400 respondents was conducted to analyze key determinants of satisfaction, including product quality, payment security, and delivery efficiency.Statistical analyses, including ANOVA and regression, were employed to test the hypotheses.The results highlight that product quality and timely delivery significantly contribute to consumer satisfaction, while concerns over payment security persist, particularly among older consumers.

International Journal of Progressive Research in Engineering Management and Science
Decent work and economic growth
Openalex Percentile: Top 80%
Technology Adoption and User Behaviour
DOIOpen Access PDFOpenAlex
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Factors influencing Consumer Satisfaction in Online Shopping: Insights from Ballia District · International Journal of Progressive Research in Engineering Management and Science (2024) | TGRS Research Map | TGRS