EXPORT AND IMPORT MANAGEMENT OF ENGINEERING ENTERPRISES IN UKRAINE

The paper reviews the general business trends and proves the need for cooperation at the international level for enterprises. It has been established that export-import operations are a special form of the enterprise's foreign economic activity and are characterized by certain features. Therefore, the use of the "export-import management" category is suggested. The interpretation of export-import management as a special direction of the enterprise's activity which involves the effective organization of the interaction of all divisions and officials of the enterprise in order to ensure the rapid movement of goods or services across the border and the full implementation of signed agreements in order to achieve the commercial goals of the enterprise is presented. The institutional conditions for the development of export-import management and signs of its necessity are determined. The need to improve the efficiency of export-import operations due to such problems of their organization as the disorganization of management processes, the inconsistency of the processes of informatization and digitalization of business in different countries, the complexity of the procedures for obtaining the status of an authorized economic operator, the complexity of the conditions for the formalization of foreign economic contracts, a large number of criteria for the efficiency of export-import activity is emphasized. Partial criteria for the effectiveness of export-import management are suggested. The importance of export-import management in the development of machine-engineering enterprises has been proven. The main positive consequences that effective export-import management that can be provided for the machine-engineering industry have been determined. It was revealed that an important direction of export-import management of machine-engineering enterprises is the study of potential partners, in particular, their legal, technological, scientific-technical and organizational aspects of development. Special attention is paid to the use of export-import management measures by machine-engineering enterprises after the start of a full-scale invasion.