Tea tourism landscape development through a sustainable alternative livelihood approach: a case study of Pedro tea estate, Nuwara Eliya, Sri Lanka

Tea tourism has gained traction in the tourism industry around the world as a sustainable and eco-friendly niche in agro-tourism. Sri Lanka, a significant tea-producing nation renowned for its “Ceylon Tea” brand, has the opportunity to harness tea agro-tourism as a sustainable alternative income source. This research focuses on the case of Pedro Tea Estate in Nuwara-Eliya, Sri Lanka, to examine the sustainable alternative livelihood approach in tea tourism landscape development and its impact on both the tea tourism industry and community empowerment. Tea tourism offers immersive experiences to eco-conscious travellers seeking authentic encounters with the tea production process. By integrating sustainable practices, tea tourism fosters environmental responsibility and contributes to economic development in tea-growing regions. Aligned with the Sustainable Development Goals, tea tourism demonstrates its potential to foster economic growth, social inclusion, cultural preservation, and environmental stewardship. This study aims to demonstrate how responsible practices and community engagement can enable the tea tourism industry to thrive while safeguarding the cultural and environmental heritage of tea-growing areas. The research endeavours to inspire other tea-growing regions to adopt sustainable landscape development and community empowerment strategies, fostering a more responsible and sustainable global tea tourism industry.