The Use of the OpenAI GPT-3 AI Technology for Marketing Content Purposes

Artificial intelligence (AI) technologies rapidly transform marketing worldwide with fast-paced content creation productivity driven by machine learning algorithms generating heightened interest from researchers. In recent years, AI tools helped writers by acting as a helping hand in the creation process, quick fact-checking and grammar correction. As OpenAI introduced the Generative Pre-trained Transformer 3 model (GPT-3), its newest autoregressive language model that uses deep learning to produce human-like text; we have researched its usability for generating a wide range of marketing content. The main objective of the research was to analyze different outputs of the GPT-3 AI with the help of a group of anonymous respondents to attempt to measure its usability in marketing environments as well as a way to measure if GPT-3 could pass the Touring test.