Redefining Retail Dynamics: The Meesho Story

ACRJ publish high-quality teaching cases on Asian companies and companies operating in Asia. Strategic management, marketing, organizational behavior/human resources, entrepreneurship, operations management, management information systems, economics, finance and accounting, and other relevant business disciplines are welcomed.

Authors

Romi Sainy
P. G. Dale (ORCID: https://orcid.org/0000-0002-9319-8110)

Institutions

Jaipuria Institute of Management (IN)

Publication Details

Journal: Asian Case Research Journal
Published: 2024-10-18
DOI: https://doi.org/10.1142/s0218927524500135
Primary Topic: Business Strategies and Management Research
Type: article
Field-Weighted Citation Impact: 0.00

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article

Redefining Retail Dynamics: The Meesho Story

Romi Sainy, P. G. Dale

Oct 18, 2024

Asian Case Research Journal

Business Strategies and Management Research

article

Redefining Retail Dynamics: The Meesho Story

Romi Sainy, P. G. Dale

October 18, 2024article en

Abstract

Asian Case Research JournalVol. 28(04)

Jaipuria Institute of Management (IN)

Openalex Percentile: Top 78%

Business Strategies and Management Research

DOI Source OpenAlex

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Redefining Retail Dynamics: The Meesho Story — Romi Sainy, P. G. Dale · Asian Case Research Journal (2024) | TGRS Research Map | TGRS