Information Stratification: An Understanding of Rural Governance in the New Media Era

Current research on media governance emphasizes the technological aspect of information as a tool but lacks sufficient attention to the digital transformation of information subjects. This paper aims to focus on the internal information characteristics of rural governance in the digital age, thus understanding the changes of rural governance subjects in the information society under new media contexts. Based on more than a decade of fieldwork in rural areas of Beijing conducted by the research team, this study employs in-depth interviews and participant observation in a multi-case study, exploring the structural representation of rural governance from an information perspective. The research reveals that in the new media era, rural society, under multiple governance bodies, generates differentiated information stratification, specifically manifesting as instrumental rational information in the formal governance layer, proxy implementation information in the semi-formal governance layer, and livelihood-adaptive information in the informal governance layer. Among these, the authority-driven governance information in the formal layer is the core part of the rural governance system. The subjects and structures of information under multiple governance bodies are interconnected and coexist within the internal field of rural governance, subsequently driving the centralization of formal governance information, the collaboration of semi-formal governance information, and the alienation of informal governance information. This leads to the emergence of orderly information stratification within the multi-layered governance structure. Information stratification deepens the explanatory pathway of multi-layered governance in rural social studies and proposes new perspectives for understanding rural governance issues in the new media era.