Effects of AI-Generated Misinformation and Disinformation on the Economy

This study investigates the potential consequences of AI-driven misinformation/disinformation on the economy, which the World Economic Forum has identified as the most significant threat to global stability in the near term. To determine the effects of false and/or fake information on the economy, qualitative research method which involves collecting and analyzing information that is rich in detail, context, and meaning was preferred within the framework of this study, and the following inferences and conclusions were drawn regarding the potential implications and consequences of AI-generated mis/disinformation. Mis/disinformation can severely damage consumer trust, leading to reduced revenue and tarnished reputations for businesses. Fake news and reviews can harm consumers by influencing their decisions and can damage brands, resulting in crisis management efforts and decreased consumer loyalty. In financial markets, dis/misinformation can create divergent opinions among investors, leading to market volatility. Within supply chains, the spread of false information can disrupt operations and have significant economic consequences. AI-driven disinformation can pose additional risks, potentially affecting political stability and economic policies. As AI technology advances, countries are implementing stricter regulations, such as the EU AI Act, which may increase compliance costs, particularly for smaller businesses. This study can be considered important as it aims to contribute to a growing awareness of the complex and multifaceted nature of the impact of AI on the economy by investigating the potential negative effects of AI.