The role of mood in shaping reactions to smoking cessation messages among adults who smoke: a multimodal investigation
Variations in the preferences of messages and themes by mood condition suggest that mood-tailored communication may increase the effectiveness of smoking cessation messages.
Authors
- Donghee N. Lee (ORCID: https://orcid.org/0000-0002-9932-4376)
- Rajani S. Sadasivam (ORCID: https://orcid.org/0000-0001-8406-6207)
- Hannah Stevens
- Elise M. Stevens (ORCID: https://orcid.org/0000-0002-0494-4362)
Institutions
- UMass Memorial Health Care (US)
- University of Massachusetts Chan Medical School (US)
Publication Details
- Journal
- BMC Public Health
- Published
- 2024-10-18
- DOI
- https://doi.org/10.1186/s12889-024-20140-5
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Institutes of Health
- National Institute on Drug Abuse