ENCOURAGING INNOVATIVE WORK BEHAVIORS FOR SDGS: THE IMPACT OF ENTREPRENEURIAL LEADERSHIP AND CREATIVE SELF-EFFICACY

Objective: This study delves into the influence of Entrepreneurial Leadership (EL) and Creative Self-Efficacy (CSE) on Innovative Work Behavior (IWB) among employees in organizations. Moreover, the study examines the mediating effect of CSE in the connection between EL and IWB. Theoretical Framework: The study emphasizes how EL boosts IWB through enhancing CSE, fostering a culture of creativity and entrepreneurship. CSE acts as a mediator in translating EL's influence on IWB, highlighting the crucial role of leadership support and belief in driving innovation for organizational success. Method: Research questionnaires were distributed to marketing employees via Google Forms, and Structural Equation Modeling (SEM) was employed to test hypotheses regarding the influence of independent variables on mediation and dependent variables. Results and Discussion: The model's fit shows a mixed result, with some measures acceptable and others indicating issues. EL does not directly impact IWB but significantly enhances CSE, which then affects IWB. EL influences IWB indirectly through CSE, supporting Sarwoko (2020) and Mehmood et al. (2020) findings that EL boosts employees' creativity confidence, improving CSE. Research Implications: This research emphasizes the crucial role of EL in promoting an IWB through improving employees' CSE. It emphasizes the significance of leadership development in marketing organizations to enhance employees' confidence and creativity, indicating that EL, through CSE, can greatly impact innovation. Originality/Value: This study provides new empirical evidence on how EL affects IWB among marketing employees in the Solo Raya region, focusing on the mediating role of CSE.