RESEARCH OF INVESTMENT PROGRAMS OF THE ENERGY ENTERPRISE

In recent years, finding ways to solve the energy problem has been one of the priorities for Ukraine. The experience of countries with developed economies shows that the use of scientific and technical achievements in the process of economic activity, as well as the ability to form and use the innovative potential of the industry contributes to the economic growth of both the industry itself and the country's economy as a whole. A timely reorientation to the European way of prioritizing the implementation of an effective innovation strategy can significantly improve the state of both the fuel and energy industry and ensure Ukraine's energy independence. The post-war crisis that is expected in the energy sector requires the application of innovations at all stages of development: planning, organization, motivation and control. It is difficult to outline the future model of innovative development of the energy industry due to the unpredictability of market conditions, in particular in terms of security and financial support for the implementation of investment projects. Therefore, the purpose of the scientific article is to study the essence of the innovative potential of enterprises and its features for enterprises of the energy sector of Ukraine, as well as to analyze the volume of investment programs in the dynamics and structure of their capital expenditures, which will enable the future management of the enterprise to apply an effective innovative development strategy. During the writing of the article, a complex of general and specific scientific methods was used: economic and financial analysis, statistics, graphics, grouping, economics and statistics, methods of analysis and synthesis, methods of summarizing research results, etc. Economic and mathematical methods were used to study investment programs and analyze the structure of capital expenditures. Therefore, determining the state of the enterprise's innovative potential is the basis for an effective choice of an innovation-investment strategy for the development of production. An increase in the size of investments will ensure the achievement of high competitiveness of the energy enterprise, achieve the maximum rate of renewal of innovative technologies and ensure a high technological level of production.